Hook, Line & Drinker Festival

Need we say more?

The Jackson County Chamber of Commerce will present the fourth annual Hook, Line and Drinker Festival on Saturday, Aug. 21, 2021. The event will be held from 3-7 p.m., at the Bridge Park Pavilion in Sylva, N.C.


The festival features fly fishing guides and fishing industry vendors; food trucks; children’s activities; live music by the Carolina Soul Band; clean water, outdoor activity and wildlife advocates; and WNC craft beer vendors. The festival is usually held in May, but was canceled in 2020 due to the Covid 19 pandemic, and postponed until Aug. of 2021 to allow time for vaccinations and improving case numbers in N.C.

In December of 2019, the Southeast Tourism Society named the Hook, Line and Drinker Festival one of the STS Top 20 Events in the Southeast for 2020.


There is always live music by some of the region's most popular bands. In our first three years, we've welcomed classic hit artists Terri Lynn Queen & the Stingers (2017) and A Social Function (2018), and Lyric (2019) as well as progressive bluegrass bands Unspoken Tradition (2017), Fireside Collective (2018) and Another Country (2019). We are proud to welcome the Carolina Soul Band to the festival in 2021. They will perform TWO sets of classic soul/R&B/beach music from 3-4:45 p.m., followed by a DJ Dance Party break from 4:45 to 5:15 p.m., and then a closing set from the Carolina Soul Band from 5:15-7 p.m.


Admission to the family-friendly Hook, Line and Drinker Festival on Saturday is $5 with children 12 and under admitted for free. Reusable Hook, Line & Drinker souvenir cups are included in the price of admission. Souvenir cups are required for craft beer vendor purchases by adults 21-years-old and older. A portion of net proceeds from the festival will benefit Trout Unlimited's “Trout in the Classroom” programming for 2021 and the "Kids Fishing Day" by the Jackson County Parks and Recreation Department.


Jackson County is the proud home of the WNC Fly Fishing Trail® and the NC Trout Capital®. The WNC Fly Fishing Trail® features 15 hot fishing spots that run from the northern end of the county to the southern end along the Tuckaseigee River. Jackson County is stocked with more trout than any other county in the state and is home to the largest recorded rainbow trout caught in N.C.

New to the festival in 2021, we are proud and honored to unveil a special seasonal brew in honor of the event, crafted by Innovation Brewing in Sylva. Click on the Festival Brew link on this website for more about this exciting collaboration with our friends, neighbors and supporters. A portion of the proceeds from each pint sold will benefit the Jackson County Chamber of Commerce's continued operation of this festival.

We are always proud and grateful to welcome the Sylva Police Department and have Freedom Taxi services readily available to our patrons as well.

For more information, please visit the chamber's website at www.mountainlovers.com, call 828-586-2155 or visit the Festival's Facebook page HERE.


The festival is located at 76 Railroad Avenue in Sylva, N.C. It is held at the Bridge Park Pavilion which is owned and operated by the Town of Sylva. It has enough parking spaces for our vendors but limited parking for festival guests. Visitors can try to park at or near the Bridge Park Pavilion or find a spot anywhere parking is allowed in downtown Sylva. There are multiple public parking lots in downtown that are well marked. Visitors with disabilities or physical limitations will find numerous well-marked handicapped parking spaces throughout downtown Sylva and near the park.


Below is a downloadable pdf map of the 2019 festival grounds and vendor layout. The 2020 map will be available one month before the event. You can request a visitor guide for Jackson County, N.C. by calling 828-586-2155 or visiting www.mountainlovers.com. Our visitor guides have hiking trail trail and waterfall maps, nearby restaurants, lodging, event and shopping information. You may also request a WNC Fly Fishing Trail map.

About THE Bridge PARK

Our festival is truly a family-friendly event for all ages. Not only will we have multiple trout fishing vendors and outdoor/wilderness non-profit organizations, the Carolina Soul Band will be performing two full sets of music. We'll have food vendors on site and a plethora of craft breweries. We will also be hosting children's activities for kids (and adults) of all ages courtesy of The Fun Factory and UltraStar Multi-tainment Center. There is a playground, restrooms and a small creek directly behind the stage and our fishing vendors will be coming out of their tents to give free demonstrations on Scotts Creek throughout the afternoon. There is a dancing area in front of the stage and everyone is encouraged to bring a chair or blanket to sit and enjoy the music while nibbling on some of the delicious treats our food vendors will be serving. You are squarely in the center of downtown Sylva, so all of our shops, restaurants, breweries and more will be open and ready to welcome you to their business. Our town is the home of one of the state's most photographed courthouses that overlooks our festival, so bring your camera!

How To Find Us


For lodging, dining and other activities to enjoy in Jackson County, N.C., visit the Jackson County Chamber of Commerce and Visitor Center's website HERE or our Jackson County Tourism Development Authority's website HERE. View a quick informative video about Jackson County below:


Thanks! Message sent. We will be in touch as soon as possible.